What a start! InsurHub from Würth Financial Services AG (WFS) was awarded a prize for innovation just one year after it was launched. This service recently launched by WFS remained a success in the year under review and represents an innovative component in the digital distribution of insurance.

What began with ticket and smartphone insurance in 2021 has built on its success: TWINT users can now take out health insurance for their pets or insure their brand new carving skis directly in the app. “We address people where they are – on their smartphones,” explains Stefan Sollberger, Product Innovation Consultant at Würth Financial Services AG. “The collaboration with TWINT offers us great opportunities – as a digital playground in an absolutely positive sense.” The goal formulated at the start of the project still applies: to provide the best possible insurance service for the five million TWINT users.

InsurHub can be found under the partner functions on TWINT. Insurance can be offered through this facility following straightforward registration. “In the summer, we launched an insurance service embedded in the buying process as part of the Super Deals on TWINT, which led to a lot of policies being taken out,” says Stefan.

“All insurance quotes provide very good value for money. But actually, making a claim is the real moment of truth. We wish to offer a good service in this respect.” Another practical feature for users is that the entire administration process, such as reporting a claim or cancelling a policy, can be carried out directly via the TWINT partner function, i.e. in the app. This shortens the distance between the user and the insurer and provides a new way of managing insurance policies easily and transparently. And looking into the future, it seems the possibilities offered by this innovative sales channel are far from exhausted.