Staff in the finance departments of Würth Group companies have nothing to worry about if the financial markets start going awry: the Treasury podcast keeps them informed and also gives them an assessment from a Würth Finance expert in terms of what the developments mean for Würth.
Nicole Schwarz, Head Treasury Services, on the Treasury podcast: “The podcast enables us to present our services and impart knowledge.” The podcast service is provided in addition to direct contact with the Würth Group companies and has the advantage that it can be listened to anywhere at any time.
Nicole continues: “During the coronavirus crisis we were forced to reduce personal contact with our customers to an absolute minimum, which was very difficult for all of us – and so we came up with the idea of gaining visibility and maintaining contact through the airwaves.”
The podcast was launched in 2022. A new episode is published once a quarter and available to all employees on the Group-wide intranet. In general the podcasts are aimed at finance managers and their teams. They set out an overview of current financial market issues. The Treasury podcast has been supervised and moderated right from the start by client relationship manager Raphael Helfenstein, who put his heart and soul into the task, learned how to use the necessary editing programmes and worked on achieving the right sound. When he is recognised as the podcast host during on-site meetings, it is a pleasant surprise for all concerned: listeners are pleased to meet the person behind the microphone. The podcast host in turn receives direct feedback on his work.
Raphael draws inspiration from the podcasts produced by other financial service providers. The basic format for discussing current topics with a financial market expert from Würth Finance is always the same, but it can be expanded flexibly and dynamically. Raphael improvises a studio in his open-plan office with soundproof partitions and bath towels brought from home. He laughs: “It looks funny, but there’s no reverb in the recording.”
